Total WhatsApp API cost = Provider subscription (999–9,999 EGP) + Meta conversation fees (~0.30–0.60 EGP). Most Egyptian businesses pay between 999–5,700 EGP/month.
🧮 Understanding WhatsApp API Pricing in 2025
WhatsApp Business API pricing in 2025 is based on two main components. Knowing these helps you budget accurately:
Provider Subscription Fees
Paid to Quali-D or other BSPs for using the platform. Fixed monthly cost, includes features, chatbot, support, integrations.
Meta Conversation Fees
Paid directly to Meta for each 24-hour conversation window. Cost depends on category: Marketing, Utility, Authentication, Service.
💰 Part 1 — Provider Subscription Fees (Quali-D & Competitors)
Quali-D Pricing (Egypt)
BASIC — 999 EGP/mo
AI chatbot, automation, analytics, 1 brand.
STARTER — 4,999 EGP/mo
CRM integration, templates, multi-agent workspace.
PRO — 9,999 EGP/mo
Unlimited users, custom integrations, SLA support.
🌍 International Provider Pricing 2025 (Updated)
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🔵 360Dialog WhatsApp Pricing 2025 (Updated)
360Dialog continues to offer one of the simplest pricing models. They charge only Meta’s conversation fees, plus a monthly subscription:
- €79–€299/month (≈ 2,500–9,500 EGP)
- No per-message fees
- No onboarding fees
🟧 MessageBird WhatsApp Pricing 2025
MessageBird is enterprise-focused and adds extra platform fees above Meta’s rates:
- $150–$500/month (≈ 10,500–35,000 EGP)
- Additional per-message charges
- Best for large companies needing omnichannel
🔴 Twilio WhatsApp Pricing 2025
Twilio is the most expensive option worldwide:
- $100–$400/month (≈ 7,000–28,000 EGP)
- Markup added on top of Meta fees
- Extra outbound message fees
- Mostly for global enterprises
📊 Part 2 — Meta Conversation Fees (2025 Pricing)
User-Initiated Conversations (Customer starts)
- First 1,000/month → FREE
- After 1,000 → ~0.30 EGP
Business-Initiated Conversations (You start)
- Marketing → ~0.60 EGP
- Utility → ~0.30 EGP
📈 Real Cost Examples (Egypt)
🟢 Small Business Example
- Conversations: 800
- Meta cost: Free
- Total: 999 EGP
🟡 Medium Business Example
- Conversations: 3,500
- Meta cost: 750 EGP
- Total: 5,749 EGP
🔵 Enterprise Example
- Conversations: 15,000
- Meta cost: 4,200 EGP
- Total: 14,199 EGP
📅 WhatsApp API Pricing 2026 – Early Expectations
While Meta has not released official 2026 pricing yet, global trends indicate:
- Marketing conversations may increase slightly
- Authentication messages may get cheaper
- Service + Utility may remain stable
- Free 1,000 user-initiated conversations will continue
Once Meta releases the official 2026 update, this article will be refreshed immediately.
🆚 Quali-D vs International Providers
A clear comparison for Egyptian businesses:
| Feature | Quali-D | Twilio | 360Dialog | MessageBird |
|---|---|---|---|---|
| Starting Price | 999 EGP | 7,000 EGP | 2,500 EGP | 10,500 EGP |
| Currency | EGP | USD | Euro | USD |
| Local Support | Egypt / Arabic | US | EU | EU/US |
| Setup Time | 2–3 days | 5–7 days | 3–5 days | 3–7 days |
❓ Frequently Asked Questions
Is WhatsApp API free?
No. Only the first 1,000 monthly user-initiated conversations are free.
Is Quali-D the official WhatsApp API?
Yes. Quali-D uses the official WhatsApp Cloud API provided by Meta.
Can I migrate from another provider?
Yes — Twilio, 360Dialog, Vonage, and MessageBird accounts can be migrated without losing templates.
Do you offer a free trial?
Yes — full access to Quali-D before subscribing.
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